Wes Stäbler

Lead UI/UX Designer

Led UI/UX design for an eLearning platform that helped secure a national US Army contract, bridging design, education, and military standards to modernize training for 250,000+ JROTC cadets and instructors.

• Designed the interface for a comprehensive learning management tool that digitized the Army Jrotc curriculum, modernizing the cadet experience and providing Army leadership with streamlined access to cadet data.
• Collaborated with EdTech entrepreneurs, instructional designers, and Army leadership to ensure the platform met rigorous educational standards, achieved ADA compliance, and improved cadet engagement.
• Helped secure a 5-year Army contract by producing high-fidelity prototypes and interface demos tailored to Army JROTC training needs, aligning with the program’s mission of developing better citizens.
• Integrated instructor feedback to improve cadet engagement and onboarding flow, reducing drop-off.
  
• Contributed to platform updates, boosting accessibility scores and ensuring ongoing Section 508 compliance.
  

Creative Director & Marketing Manager

Helped grow a local startup to a multi-million-dollar/year brand by climbing management ranks and skillfully managing their in-house creative team.

• Led an in-house creative team, including a videographer, a social strategist, a developer, an SEO specialist, and interns, to execute multi-brand marketing initiatives with clear direction and hands-on mentorship.
• Rebranded numerous subsidiaries across varied industries, positioning the company as a unified enterprise by developing cohesive brand identities with usage guidelines for every brand touch point.
• Designed packaging, marketing materials, and web content under strict FDA compliance, driving a 2.5x increase in engagement across channels by blending visual clarity with strategic storytelling.
• Designed responsive websites that boosted lead generation by over 60%, powered by user-focused design, keyword-optimized copy, and close collaboration with SEO experts, developers, and cross-functional teams.
  
• Developed pitch decks and B2B proposals that supported the company’s expansion into white-label manufacturing, translating complex services into clear narratives.
  

Freelance Graphic Designer

• Led UI/UX design for a digital tool for the Governor’s School Leadership Academy that connected educators and supported career development through an intuitive experience built for collaboration and growth.
• Designed branding and websites for education clients, non-profits, and small businesses that boosted brand clarity and audience engagement by tailoring each project to their unique goals.
• Created brand identity systems and style guides that helped clients stand out in saturated markets and maintain visual consistency by delivering cohesive brand strategy, logos, typography, and color systems.

Junior Graphic Designer

• Aided middle and senior-level designers in designing interactive websites, including a homepage for View Glass, which won the Lyda team an Addy.
• Helped redesign the agency's website, supplying custom vector-based illustrations.
• Learned to show grit, resilience, and creativity in a fast-paced agency environment, as well as how to be a valuable member of an elite marketing team.